Oh! Petite

Oh!petite was started by two mums (of two little ones each!) who get it — kids need clothes that are comfy, stylish, and ready for everyday adventures. But we also believe those clothes shouldn’t cost the Earth.

That’s why we created oh! petite: a kidswear label that blends practical design with modern style and sustainable values.

With backgrounds in early childhood education, we know what little humans really need — freedom to move, fabrics that feel good on delicate skin, and pieces that last through all the tumbles, wriggles, and messy snack breaks. We carefully choose OEKO-TEX® certified, chemical-free fabrics that are safe for sensitive skin, and better for the planet. Our production partners are selected for their ethical practices, and our packaging is always low-waste and recyclable.

Each piece is designed with love, intention, and just enough trend to keep things fun. Because to us, it’s not just about clothes. It’s about raising little ones in a way that’s conscious, kind, and full of joy.

We're excited to unveil a brand-new design for your little ones at this year's festival!

To celebrate the launch, shoppers who spend $120 or more will receive a complimentary gift, while stocks last.

Be sure to visit our booth during the 3rd Week (17th -19th July) at SRF's Main Festival Grounds for a fun, hands-on experience designed especially for families. Little ones can unleash their creativity at our interactive styling station, where they can develop their fine motor skills by mixing and matching sticker outfits for dolls while exploring the joy of fashion through play. It's a delightful activity that encourages imagination, creativity, and self-expression in a fun and engaging way!