Dear Bear

Founded in February 2026, Dear Bear is a Singapore-born pet wellness brand built on a simple belief: daily care for your dog should actually work — and actually stick.

Positioned as a science-led, Asia-first supplement brand, we make pet wellness effortless by rethinking the formats dogs will genuinely accept. Every product is developed with rigorous research and formulated for real life — no pills, no powders, no battles at mealtime.

At Singapore Retail Festival’s Festival Grounds Week 1 (4th - 5th July), Dear Bear will be showcasing Stick & Shine — our skin & coat oral strip supplement packed with broad-spectrum Omega 3-6-7-9, absorbed up to 3x better than traditional supplements. Gentle on dogs. Easy for owners. The only pet wellness routine that actually sticks. Literally!

To celebrate their first SRF, Dear Bear is giving away a limited edition Dear Bear tote bag with every purchase at their booth — while stocks last. But here's the stick-worthy part: each tote comes with a set of personalised stick-on patches, so you and your dog can make it your own. Pick your patches, style your bag, and wear your love for your pet loud and proud.

It's our way of saying thank you for sticking with us!

T&Cs: Free limited edition tote bag with personalised stick-on patches redeemable with any purchase at the Dear Bear booth. While stocks last. One per transaction. No cash value.